FMCG’s answers lie in collaboration

The Covid-19 pandemic catalysed change in the FMCG sector. Suddenly, it made sense to have large inventories. Consumers increasingly went online to buy groceries, pet food and personal care items. Supply chains were stretched and capacities challenged.

Today, even as the pandemic tapers off, consumer preferences are no longer what they were.

For supply chains, the biggest challenge is to keep up with demand. How do you ensure an uninterrupted flow of goods? How can your brand remain always available and top of mind?

Here’s how:

• Greater digital collaboration across the supply chain
• Increased control, visibility and efficiency, and
• Integrated logistics

Meanwhile, at the other end of the outbound-FMCG supply chain, the retail sector has had to work with the new rules of engagement. From being mere transactional partners, Retail and FMCG look set to take their relationship to a new level of collaboration, given that gains are apparent.

Johanna Hainz, Maersk's Head of Retail, and Mattias Praetorius, Head of FMCG, explain how synergies can hold the two sectors in good stead in times of changing consumer preferences.