Why we like what we like: A scientist’s surprising findings

There may be nothing more self-defining than our tastes. Whether in food, wine, romantic partners, or political candidates, our tastes represent our identity. So it made sense to me that my likes and dislikes were formed through careful deliberation and rational decision-making—that is, through choices where I wielded some control.

Then I became acquainted with Toxoplasma gondii. In my research at the Indiana University School of Medicine, I observed how the single-celled T. gondii parasite can change the behavior of the host it infects. It can make rats unafraid of cats, and some studies show that it may cause personality changes (such as increased anxiety) in humans.

These studies made me wonder if there are other things happening under our radar that could be shaping who we are, programming our likes and dislikes. As I dug into the scientific literature, I hit upon this astonishing and unsettling truth: Our actions are governed by hidden biological forces—which is to say that we have little or no control over our personal tastes. Our behaviors and preferences are profoundly influenced by our genetic makeup, by factors in our environment that affect our genes, and by other genes forced into our systems by the innumerable microbes that dwell inside us.

I realize that this sounds ridiculous. We’re taught that we can be whatever we want to be, do whatever we want to do. Intuitively, it feels like we pick and choose the foods we like, who we give our heart to, or which buttons we press in the voting booth. To suggest that we are just meat robots under the influence of unseen forces is crazy talk!

Several years ago I would have agreed. But after being grilled at one too many cookouts as to why I don’t like many of the vegetables that most people find enjoyable, I felt like something was wrong with me. I am green with envy watching people willingly eat things like broccoli, because if someone tries to pass it to me, my body recoils in horror. Why don’t I relish broccoli?

I wasn’t choosing to hate these vegetables, so I set out to learn what could explain my aversion. Luckily, science was on the case. Researchers have found that about 25 percent of people might hate broccoli for the same reason I do. These people—my people—are called supertasters. We have variations in genes that build our taste bud receptors. One of those genes, TAS2R38, recognizes bitter chemicals like thioureas, which are plentiful in broccoli. My DNA gives me taste bud receptors that register thiourea compounds as revoltingly bitter. This may be DNA’s way of deterring me from eating harmful plants. It’s clearly the reason that, as television’s Seinfeld character said of his frenemy Newman, I wouldn’t eat broccoli if it were deep fried in chocolate sauce.

This explanation of why I hate broccoli is both vindicating and disturbing. I am relieved that my distaste for cruciferous vegetables is not my fault—I did not get to go gene shopping before I was conceived. But the relief soon turns to alarm as I wonder: What other things that define who I am are beyond my command? How much of me is really due to me?

How about my taste in women? Surely that must be under my control. Let’s start with the basics: Why am I attracted to women instead of men? This was not a conscious decision that I made while sitting on the beach one evening contemplating life; I was born this way. The genetic components to human sexuality are still muddy, but it is clear that it’s not a choice.

Regardless of our sexual orientation, we seem to have an innate sense of the attributes we find desirable in a mate. Features such as a shapely mouth, sparkling eyes, and lush hair are widely appreciated as attractive. And studies show that more attractive people are likelier to get a job, make more money, find a mate—even be found “not guilty” if on trial.

Evolutionary psychologists remind us that at our core, virtually everything we do emerges from a subconscious urge to survive and reproduce our genes, or lend support to others (such as family) who carry genes like our own. They further postulate that many of the physical traits that we consider attractive are signs of physical health and fitness—in other words, good genes to let swim in our pool.

Science has also provided a little comfort as to why your amorous advances are sometimes spurned. A famous study had women sniffing the underarms of T-shirts worn by men and then ranking the odor. The more similar the men’s and women’s immune system genes were, the worse the T-shirt stank to the women. There is a sound evolutionary explanation for this: If parental immune genes are too similar, the offspring will not be as well equipped to fight pathogens. In this case, genes used odor receptors as a proxy to size up whether a potential mate’s DNA is a good match. Studies like this affirm that chemistry between people really is a thing. Perhaps we should not take another’s romantic disinterest personally but view it more like organ rejection.

Somewhat distressed at the level of control genes seem to exert over our choices in life, I investigated an area that I was sure would be impervious to the reach of DNA: our taste in political leaders. It’s easy to imagine genes playing a role in whether someone is right- or left-handed, but whether a person leans politically to the right or left? I thought not. Yet as unlikely as it seems, the votes are in, and DNA has scored another victory.

Scientists have uncovered distinct personality traits that tend to be associated with people on opposite ends of the political spectrum. In general, liberals tend to be more open-minded, creative, and novelty seeking; conservatives tend to be more orderly and conventional, and to prefer stability. Identical twins separated at birth and raised in different environments typically find their political stances in agreement when reunited, suggesting a genetic component to our political compass. Several studies suggest that variations in our dopamine D4 receptor gene (DRD4) influence whether we vote red or blue. Dopamine is a key neurotransmitter in the brain, associated with our reward and pleasure center; variations in DRD4 have been tied to novelty seeking and risktaking, behaviors more commonly associated with liberals.

Other research has shown that certain areas in the brain are different for liberals and conservatives, and this may affect how they respond to stressful stimuli. For example, conservatives tend to have a larger amygdala, the fear center of the brain, and have stronger physiological reactions to unpleasant photos or sounds. Considered together, these biological differences may partially explain why it’s so difficult for a liberal or conservative to get the other to “see the light.” You’re asking people not just to change their mind but also to resist their biology.

These examples are just the tip of the iceberg. The truth is, every human behavior—from addiction to attraction to anxiety—is tethered to a genetic anchor. This is not to say that we’re destined to be slaves of our DNA, however. DNA has built human beings a brain so magnificent that it has figured out DNA’s game. And with the advent of gene editing, we have become the first species capable of revising our genetic instructions.

Science has shown that you are not who you think you are. There are biological gremlins driving every action and personality trait that you assumed were of your own volition. This realization is disheartening at first, but knowledge is power. Knowing the molecular basis of our adverse behaviors should put us in a better position to curb or remedy them; accepting that other people have little choice in how they came to be should engender more empathy and compassion. Perhaps, with the confidence that we are not in total control, we can resist the urge to praise or blame and seek understanding instead.